Built from   recycled

plastic, designed to

stand out

Turtle transforms recycled plastic from oceans and landfills into bold, durable hard shell backpacks that protect your gear and the planet. Make sustainability impossible to ignore.

Turtle Helps You Protect More Than What’s in Your Bag

100% recycled plastic hard shell

Designed for durability and daily protection

Each pattern one-of-a-kind

Water-resistant and stands on its own

Built to last, not to landfill

different

Real protection, inside and out 

Your laptop, camera, and daily essentials deserve better than soft fabric and good intentions. The Turtle’s hard shell keeps your valuables safe from drops, rain, and the daily chaos of commuting, while its recycled plastic helps protect the environment from waste.

A bag that feels like you

No two Turtle backpacks are the same. Each one carries its own color pattern and story, that’s the magic of vacuum forming and injection molding. Choose the style that fits your personality, not someone else’s idea of sustainability.

Buy once, feel good longer

Durable by design, the Turtle is made to last for years, not seasons. That means fewer replacements, less waste, and a purchase you can feel proud of every single day.

Proof that doing good can look good

Forget dull eco gear. The Turtle brings energy, color, and confidence back to sustainability. It’s the backpack for people who care deeply and want to look good while doing good.

Part of something bigger

Every Turtle keeps up to 500 grams of plastic out of landfills and oceans. It’s not just about the bag; it’s about building a community that collects, cleans, and reimagines recycling together.

into worthy

A closer look at  Turtle

Hard shell between 433g to 500g

Flat surface for personalization (stickers, etc)

Unique pattern

Water resistance

Overall backpack is somewhere between 2 lb to 2.2lb

behind Tierra

Started by Brigam (Tesla supply chain guy who had a mid-career "we need to fix this planet" moment), Tierra exists because someone had to prove sustainability doesn't have to be ugly or boring. 

Here's the truth that dawned on Brigam: working with recycled materials is a pain. Extra steps. Extra costs. Extra headaches. Most brands take one look and nope out. 

Tierra takes a different approach: we lean in.

We make turtle backpacks that are stylish, sustainable, and authentically unique. No compromises on function. No sacrificing style. Just gear that works hard and looks good while doing its part for Earth. 

Our goal? Sustainability shouldn’t blend in, it should stand out.

Less trash in landfills. 

More turtles on backs. 

That's the mission.

Your everyday carry deserves more than good intentions. It deserves  real impact. 

© 2025 Tierra. All Rights Reserved. Designed in partnership with Russell Marketing.

Plastic waste is gathered from landfills, coastlines, and households.

We take the extra steps others skip, ensuring pure material that can truly last.

Melted and remolded into strong, beautiful shells, each one unique.

The final Turtle keeps your gear safe and tells a bigger story about eco-responsibility.

How we turn  

waste

The  

man

and

mission

What makes the  

Turtle